Publicis Groupe and Zimmo guide you to your dream home
House hunting can be a stressful experience. In fact, it’s considered to be one of the 10 most nerve-wracking moments in life. So Publicis Groupe and Zimmo found a way to make the process a lot smoother through a new feature in the Zimmo app.
See the press releaseThe case study
On the journey to finding your dream home, there are already a whole lot of obstacles to overcome: affordability, proximity, neighbours, and surroundings. To address these challenges, Publicis Groupe developed a new tool for Zimmo – a smart system that maps your preferred properties onto a single route.
With this tool, you can explore your potential dream home on foot, by bike, or at your own pace, immersing yourself in the neighbourhood along the way. The presence of nearby amenities like a bakery or primary school can enhance the appeal of a property and make it feel more like home.
The new tool is introduced by four characters in the distinctive Zimmo style, each following their personalized route. You can spot these characters, brought to life by Kingcoma, on TV, in print, online videos, or on social media. Oh, there’s also a radio spot that you can hum along to while you’re on the way to your new dream home.
Credits
- Marjorie Vanbets
- Client Lead
- Kaat Danneels
- Account Director
- Caroline Ropsy
- Account Manager
- Adeline André
- Chief Strategy Officer
- Berten Peremans
- Sr Brand & Campaign Strategist
- Lise Tran
- Brand & Campaign Strategist
- Mathilde Bariseau
- Connection Planner
- Dieter Vits
- Chief Creative Officer
- Eduardo Marques
- Creative Director
- Naim Baddich
- Creatives/concept providers
- Louise Vankueken, Jeroen Van Laethem
- Chief Creative Officer
- Eduardo Marques
- Creative Director
- Jonas Marysse
- Creatives/concept providers:
- Jolien Elegeert, Catheline Leroy
- Head of Content
- Joyce Poelmans
- Creative Designer
- Christopher Goossens, Natacha De Nauw, Jeanne Omnes
- Copywriter NL
- Wim Corremans
- Copywriter FR
- Philippe Dorval
- Design & DTP Lead
- Romaine Dhainaut
- Creative Designer
- Mauro Cordella, Natacha De Nauw
- 3D & Motion Designer:
- Gauthier Fairon
- Sr Chromist & Retoucher
- Francois Baudon
- Sr Infographist/DTPer
- Francois Baudon, Thierry Staes
- Print Producer
- Marleen Hemeleers
- Moving Images Producer
- Marc Van Buggenhout
- Sound Lead
- Daria Karakoz
- Sound Producer
- Tom Garcia
- Sound Engineer
- Mathias Lewis
- Digital Production Lead
- Emily Olaerts & Teo Rasmerita
- Technical Digital Project Manager
- Jean de Loynes
- UI Designer
- Laurent Broyart
- Motion Designer
- Yhierry Vandermeulen
- Head of PR & Influence
- Astrid Mattelaer
- Production company
- Art box
- 3D-artist
- Kingcoma - Martijn Korstanje
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