Carrefour Belgium, Publicis Groupe, and Demonstr8 are taking the Red Devils out of the fridge
With just a few more Saturday shopping trips left before the Euros kick off in Germany, the streets in the Netherlands are gradually turning orange, but in Belgium, red is yet to be seen. Could it be because our "golden generation" is gradually making way for lesser-known young talents? For Carrefour Belgium, the official sponsor of the Red Devils for many years, it's high time to shine the spotlight on this promising young generation.
See the press releaseThe case study
Publicis Groupe Belgium, Carrefour’s number one partner, teamed up with Demonstr8 to tackle the briefing together and gave each other an assist. Combining their respective expertise, they created a striking campaign and activation that put these Red Devils under the spotlight. Or rather, under the fridge lamp…
For the first part of the campaign, Carrefour aims to gain the lead with devilish deals on every corner. This initiative is complemented by a second part: the “Guess who’s the Red Devil in the fridge” competition. To participate, simply shop at Carrefour. You will receive a voucher for every €10 spent at Carrefour Express or €20 at Carrefour Market and Hyper. With the unique code printed on this voucher, you can access an online platform to guess, based on clues printed on Carrefour products, who the mystery Red Devil is. There are 6 x 1 year of free shopping and 20 million bonus points to win. With this campaign and activation, Carrefour will surely get Belgians into the Euro spirit and once again show its support for the Red Devils.
Publicis Groupe has extended this campaign to Out-Of-Home, Online Video, and social media, as well as large formats in the Antwerp and Brussels train stations. Demonstr8, on the other hand, is hitting the field with a roadshow that tours stores and train stations. Holograms of players await customers and fans for an exclusive virtual meeting where they can take selfies with their favorite Red Devil.
The campaign will run from May 22 to June 30.
Credits
- Charlotte Lombard
- Laure Peten
- Celine Wildschutz
- Paul Buggenhout
- Lucie Koralewski
- Hans Appermont
- Gino Pugliesi
- Client Lead
- Valerie Fabbri, Stefanie Durieux
- Account Director
- Angela De Greve
- Account Manager
- Marie Simon
- Account Executive
- Alexandra Mertens
- Strategy Director
- Aurélie Russanowski
- Sr Brand & Campaign Strategist
- Lise Tran
- Brand & Campaign Strategist
- Mathilde Bariseau
- Chief Creative Officer
- Eduardo Marques
- Head of Art
- Guilherme Nunes
- Creative Director
- Laurence Van De Putte, Jonas Marysse
- Creatives/concept providers
- Najate El Achari, Jan Denys, Daniel Van den Broucke, Maarten De Maayer
- Connection Planner
- Julie Maris
- Copywriter NL
- Wim Corremans
- Copywriter FR:
- Philippe Dorval
- Design & DTP Lead
- Romaine Dhainaut
- Creative Designer
- Mauro Cordella, Natacha De Nauw
- 3D & Motion Designer
- Thierry Vandermeulen
- Creative Retoucher
- Fred Dupont
- Sr Infographist/DTPer
- François Baudon
- Print Producer
- Marleen Hemeleers
- Moving Images Producer
- Marc Van Buggenhout, Daan Feytongs
- Digital Business & Operations Director
- Emily Olaerts
- Digital Production Lead
- Teo Rasmerita
- Technical Digital Project Manager
- Jean de Loynes
- UI Designer
- Laurent Broyart
- Head of PR & Influence
- Astrid Mattelaer
- Who Killed Joe, Bleu nuit
- Director
- Koen Van Sande
- Client Service Director
- Arno Geets
- Junior Project Manager
- Jana De Beir
- Project Trainee
- Killian Philips
- Senior Conceptual Lead
- Hans De Backer
- Senior Conceptual Creator
- Sven Wittoeck, Henri Shih
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