Publicis Groupe wraps up a surprise for Carrefour!
Faced with economic challenges, many Belgians are actively seeking ways to trim their daily expenses, often scouring for special deals and discounts. But this rather tedious routine doesn't make grocery shopping any more exciting.
See the press releaseThe case study
Carrefour is well aware of this situation. To make the hunt for bargains more enjoyable, the brand is launching a significant marketing activation for the next six weeks, starting today. Alongside enticing deals, they’re also giving customers the opportunity to collect stamps and receive a package filled with free products. Mutant came up with the idea of “Pakje promo,” while Publicis Groupe designed and produced the campaign.
The goal of this initiative is to satisfy Belgian consumers’ desire for bargains while adding a bit of excitement to their shopping experience.
This campaign aims to highlight the fun aspect of the marketing activation, and the various assets perfectly illustrate the irresistible urge to unwrap a gift and uncover the treasures inside. After all, what’s more enjoyable than unboxing a package filled with free products?
This campaign has been launched across various channels, including television, digital platforms, radio, bus shelters, and social media. The activation is now available in all Carrefour stores.
With this unique initiative, Carrefour, Mutant, and Publicis Groupe aim to bring joy to consumers’ lives by offering special offers and opportunities to discover new products for free. Haaaaa, a campaign full of great deals to break the monotony of everyday life in Belgium!
Credits
- Yannick de Bièvre
- Valérie Desmet
- Céline Wildschutz
- Charlotte Lombard
- Daphné Monteyne
- Kathlyne Rossa
- Client Lead
- Stefanie Durieux
- Account Director
- Angela De Greve
- Account Manager
- Marie Simon
- Account Executive
- Alexandra Mertens
- Strategy Director
- Aurelie Russanowski
- Sr Brand & Campaign Strategist
- Lise Tran
- Brand & Campaign Strategist
- Mathilde Bariseau
- Creative Director
- Jonas Marysse
- Creatives/concept providers
- Loup Delpierre, Louise Cornet
- Head of Art
- Guiherme Nunes
- Head of Content
- Joyce Poelmans
- Content Designer
- Christopher Goossens
- Copywriter NL
- Wim Corremans
- Copywriter FR
- Philippe Dorval
- Design & DTP Lead
- Romaine Dhainaut
- Creative Designer
- Mauro Cordella, Natacha De Nauw
- 3D & Motion Designer
- Gauthier Fairon
- Creative Retoucher
- Fred Dupont
- Sr Infographist/DTPer
- François Baudon
- Print Producer
- Marleen Hemeleers
- Head of Moving Image
- Marc Van Buggenhout
- Moving Images Producer
- Daan Feytongs
- Digital Producer
- Teo Rasmerita, Thierry Vandermeulen
- Head of PR & Influence
- Astrid Mattelaer
- Executive Creative Director
- Odin Saillé
- Creative Director
- Ruben Van Maldeghem
- Creation
- Jesse Van Gysel, Tom Meijer, Jonathan D'oultremont
- Designers
- Tjen Colman, Joris Hechtermans, Lise Röttger, Broos Stoffels
- Client Director
- Chantal Claes
- Client Manager
- Tibo Gevens
- Producer:
- Robin Mosch
- Production or radio house
- Bleu Nuit, Sonhouse
- Production house
- De Machine
- Director
- Sidney Van Wichelen
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