Publicis Groupe Belgium and Hello bank! Multitask for Independent Independents
Two years ago, the 100% online bank Hello bank! launched its offer for entrepreneurs through a campaign celebrating self-employed people who take control and do everything themselves from A to Z - in other words, the "Indépendant indépendant" or “zelfstandige Zelfstandige”.
See the press releaseThe case study
Hello bank! wanted to amplify this idea and put a fresh spin on it by highlighting the aspects of daily multitasking, in the life of one who’s self-employed. They want to facilitate this multitasking with the digital tools of their pro account, allowing entrepreneurs to fully embrace the DIY mindset.
To show that entrepreneurs can easily start and manage their businesses with Hello bank!, the campaign focuses on two videos in which a self-employed carpenter and a self-employed project manager take on the many different tasks of their jobs, including the financial aspects.
The campaign will be visible across numerous channels; online videos, banners, online audio (OLA) and SEO, as of 19/08/2024.
Credits
- Jeannette Westerhout
- Stefanie Goovaerts
- Stefanie Dewitte
- Ann Baggerman
- Client Lead
- Ellen Sonck
- Account Director
- Frédéric Haesendonck
- Account Executive:
- Capucine Gas & Eline Van Loo
- Sr Brand & Campaign Strategist
- David Burny
- Creative Director
- Jonas Marysse
- Creatives/concept providers
- Sébastien Stevens, Bill Bilquin
- Traffic Planner
- Julie Maris
- Copywriter
- Wim Corremans
- Content Designer
- Christopher Goossens, Benoit Germeau
- Design & DTP Lead
- Romaine Dhainaut
- Creative Retoucher
- Fred Dupont & Francois Baudon
- Moving Images Lead
- Marc Van Buggenhout
- Moving Images Producer
- Marc Van Buggenhout, Daan Feytongs
- Sound Lead
- Tom Garcia
- AV Production Coordinatior
- Saartje Goris
- Sound Producer
- Daria Karakoz
- Sound Engineer
- Mathias Lewis
- Digital Production Lead
- Teo Rasmerita
- Digital Production
- Thierry Vandermeulen
- Motion Designer
- Gauthier Fairon
- Head of PR & Influence
- Astrid Mattelaer
- Production
- Hamlet
- Directors
- Ralf Demesmaeker
- DOP
- David Doom
- Sound
- Sonhouse
- Media agency
- Havas Media
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