Beats, an innovative bank and insurance offer that allows customers to subscribe to a unique Proximus pack and automatically support a social project. Goodbye classic banking, hello Beats.
To promote the Cairgo Bike ecosystem among the self-employed people and professionals, Publicis Groupe and Brussels Mobility developed a distinctive branding and a first campaign that clearly highlights the benefits of this ecosystem. Diesel minivans, mostly used by SMEs and the self-employed, are a major source of pollution in the Brussels Region. These trips can, at least partially, be replaced by the cargo bike.
A bank that’s eager to win the Love of its customers, this may sound rather unusual. Yet this is the strategy that Publicis and Belfius have decided to adopt to capture the hearts of Belgians. Starting on the 9th of October, Belfius will launch a broad campaign in Digital, Print, OOH, DOOH, Radio and POS to remind everyone of its commitment to Belgian society, plus its ambition to do even more to better serve its customers.
LISTEN HERE (FR)
LISTEN HERE (NL)
We're proud of what we do, because it has the potential to shape progress in the world. But enough about us. Let's start talking about you. Eva & Karel are all ears.
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Strategic agency for positive change
We’re an advertising and communication agency specialized in branding, behavioral change, and cross the media campaigns. We embrace Publicis’ worldwide motto ”Those who bring positive change will be the ones that lead the change”. Based on this philosophy we develop creative communication that makes a difference for our clients, society, and stakeholders. Creativity that makes an impact.
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The Connected Marketing Agency
We’re the marketing and technology agency that transforms companies for the digital age and helps them embrace technological challenges. This is how we prepare our clients for the future.
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