Recently at Publicis Groupe


August 30th, 2023

Publicis Groupe Belgium strengthens its focus on PR and Influencers under the leadership of Astrid Mattelaer

Being culturally and socially relevant is more crucial than ever for brands in 2023. Keeping a close eye on trends and capitalizing on them is the key to success for many impactful campaigns. There are no better tools to achieve this than through PR and influencer marketing. Publicis Groupe Belgium recognizes this and is now doubling down on PR and influencers. To accomplish this mission, Publicis Groupe recently welcomed Astrid Mattelaer as their PR & Influencer Lead.

With this move, Astrid Mattelaer officially bids farewell to the WPP Group. In recent years, she was part of the PR team at Ogilvy Social.Lab before making the transition to Famous Relations in early 2020, where she served as Senior PR Manager. In this role, she acted as the client lead responsible for PR and influencer campaigns for brands like Coca-Cola and Philips.

Regarding her new adventure at Publicis Groupe, she said:

"What immediately appealed to me about Publicis Groupe is the description of the business model and the company's culture as 'people-obsessed.' In a context where we increasingly reduce everything to numbers and dry results, Publicis resolutely chooses a different path that focuses on the power of humanity - without losing sight of strong outcomes. And that's precisely what PR and Influence are all about: making connections and having a positive impact."

By expanding their in-house PR and influencer department, Publicis Groupe demonstrates their commitment to investing in relevant expertise to inspire both new and existing clients and offer a fully integrated approach.

"2023 has already been a fantastic year for us, partly because we were named 'Media Agency of the Year' and received the 'Great Place to Work' recognition for the second consecutive time. We also see that continuing to invest in people and in-depth expertise pays off. For instance, our content department has grown into a team of over 20 talented content specialists in just a few years, and we've onboarded many new clients. By further emphasizing earned media through PR and structurally expanding our influence department, we aim to continue this positive trend" said Karel Vinck, co-CEO of Publicis Groupe.

June 8th, 2023

Agency of the Year at the AMMAs

We are delighted to share the exciting news that we have been crowned as the Agency of the Year at the AMMAs! This prestigious recognition is a testament to the hard work, dedication, and talent of our exceptional team.
We want to extend a sincere thank you to our incredible clients for their trust and the opportunities they have given us to collaborate and create exceptional work together. It is through their support that we have been able to achieve such remarkable success.
At the heart of our achievements lies our people-obsessed approach. We believe in fostering a supportive and inclusive culture that empowers our team members to thrive and excel. It is their passion, creativity, and collaborative spirit that drive our success and enable us to deliver outstanding results.
This milestone fills us with immense pride and joy. Being named Agency of the Year is a reflection of the collective efforts of our entire team and the strong relationships we have built with our clients..

March 30th, 2023

MM Agency of the Year: we are Best Place to Work!

We are incredibly proud to announce that we have been chosen as Best Place to Work once again, securing a spot among the top 3 agencies in Belgium this year at the MM Agency of the Year awards. This outstanding accomplishment would not have been possible without the hard work and positive attitude of our amazing team.
This recognition is a reflection of our unwavering commitment to creating a positive and fulfilling work environment. It is a testament to the passion and professionalism of our team, which sets us apart in our industry.
We look forward to continuing to push boundaries and achieve even greater success in the future.

November 21st, 2022

Publicis Groupe, as a Great Place To Work, pushes well-being to the limit, by asking their employees to rest.

In the advertising sector, 82% of people regularly do over-time, leading to high stress levels - and almost ¾ of the people working in advertising are stressed at work.* On top of that 1-in-3 Belgians sleep badly and 20% suffer from chronic insomnia.**

Publicis Groupe Belgium, holders of the certified Great Place To Work label for 2 times in a row, has the last 5 years worked hard on creating a company culture aimed at ‘shaping progress’, for people, brands and the world. Their obsession with all aspects of human welfare makes the company unique.

With this campaign, Publicis Groupe Belgium shows that it has the ambition to create a mental shift in the advertising sector by bringing to life a culture embracing relaxation and rest.

In our sector the balance is leaning towards 'do' and 'go' and '24/7', but that does not benefit people or the work. We want to restore the balance by encouraging our people to always plan in relaxation after an effort. Not an easy task when you know that famous CEOs and world leaders claim that they only need a few hours of sleep. Minimal sleep is seen as 'cool' and a sign of success, but Dali, Da Vinci, Einstein, Aristotles and Frida Kahlo proved long ago that rest and breaks lead to ground-breaking ideas. So, it's crazy that we work ourselves to death and have come to see 'busy' as a form of success. It is high time to turn the tide and that is why we call on all our employees to schedule in rest, just like top athletes do.

During the week of November 21, various activities are planned around rest, ranging from a conversation with Olympic champion Bashir Abdi about 'the value of rest' to an interactive session with sleep expert Jana Maes, about how you can stop that eternal worrying during the night. Various rest experiences are also planned, yes also massages and relaxing sound sessions. More information on this link. Bliss!

* Pub industry report 2020
** Royal Academy of Medicine of Belgium

December 20th, 2022

Publicis Groupe Belgium launches Lionwise.

Acceleration of digitization, exploration of demand spaces and fascination by technology are heavily discussed topics. To inspire and lead the conversation, Publicis Groupe Belgium is launching a series of content formats, named Lionwise. Lionwise kicks off January 19th with a first event ‘The Future of Commerce: Unlocking Opportunities’, hosted by in-house and external experts.


November 8th, 2022

Publicis Groupe wins the Media Pitch Showroomprivé

Showroomprive operates as an online shopping website for clothing, cosmetics and household products. Founded in 2006, the French e-com player, active in Belgium and other European countries, starts a collaboration with Publicis Groupe in Belgium and France that will cover media strategy and buying.

November 4th, 2022

Panos chooses for Publicis Groupe & De Vloer

Panos and Deliway, the Store Concept part of the La Lorraine Bakery Group, the largest industrial bakery of the country and still fully privately owned, begins a collaboration with De Vloer as new creative/strategic agency and with Publicis Groupe as media partner. The two selection processes happened in parallel, with guidance by PitchPoint for the creative/strategic agency selection and with guidance by fma Belgium for the media ditto. De Vloer replaces existing agency Amphion. After more than 9 years of rewarding collaboration in expanding the brand Panos to its current position, the team chose to write a new chapter on top of this strong foundation. Publicis Groupe replaces digital media agency S1.

Erwin Van der Weerden, Marketing Director of the Panos & Deliway Business Unit, is satisfied:

‘’We are facing an important period for Panos and Deliway and both selections fill the final pieces of the puzzle in our process. Both De Vloer and Publicis Groupe emphasised the correct touch points and convinced the entire Store Concept team. It is now up to them to translate our long-term strategy into media and creation in collaboration with our marketing team. We are very much looking forward to the collaboration!"

Both parties begin with immediate effect.

October 1st, 2022

Great Place to Work. Not once…but twice!

For the second consecutive time, our agency has been crowned as a Great Place to Work, and we take great pride in being the only Belgian agency to hold this prestigious title.
We strive to be a happy haven where brilliant minds can produce exceptional work because they are encouraged to think differently. Our culture promotes equal opportunities, empowering you to express your unique voice in an open and respectful manner.We are dedicated to fostering an emotionally and psychologically healthy environment, where every individual is valued. This achievement is a testament to the collective efforts of our team and the strides we continue to make and we cannot be prouder.

May 31st, 2022

Eneco appoints Publicis Groupe Benelux as new lead agency

Publicis Groupe Benelux will work on Eneco’s brand positioning and associated cross-media campaigns within the Netherlands and Belgium. Eneco, which wants to accelerate the energy transition with its ambition 'climate neutral by 2035', finds in Publicis Groupe the right partner because of the agency's drive, creative power and data-based approach.
"Eneco launched an ambitious climate plan in 2021 to be climate neutral already in 2035, including in the energy customers receive. We have aligned the brand positioning with this ambition and that includes a new distinctive campaign. This was an important reason for us to start a pitch process for a new agency that understands our challenges and the market well and is able to translate this into high-impact communication," says Regine Alewijnse, Lead Branding & Corporate Communications at Eneco.
Tamara van Dalen, Chapter Lead Marketing Communications at Eneco: "We were looking for a lead agency that brings together strategy, data and creation to break through the sustainability clutter and activate our target audience. In Publicis Groupe, we see a collaborative partner that can do this and understands what it takes to do so."

May 23rd, 2022

Publicis Groupe Belgium reinforces its creative leadership with diverse talents

Publicis Groupe Belgium appoints Guilherme Nunes as Head of Art, Werner Van Reck and Naïm Baddich as Creative Directors. They will join Mathieu Cardon’s team with incumbent Creative Director Laurence Van de Putte to offer a broad palette of expertise to Publicis Groupe's highly diverse portfolio of clients.


April 5th, 2022

Piaggio appoints Publicis Groupe Belgium as media agency

Publicis Groupe is happy to welcome Piaggio as their new media client. Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.

In Belgium, the media activities will focus on Piaggio, Vespa, Aprilia and Moto Guzzi.
Their previous agency was Dentsu.

March 21st, 2022

Publicis Groupe racks up another big win: AB InBev

Following a six month global review process, Publicis Groupe has been selected by AB InBev, the world’s largest brewing company, as their Global Media, Data & Tech partner across 30+ countries – US, MAZ + SAZ (LATAM), Europe and APAC.
“The strategic work we’ve delivered together, across APAC, LATAM and most recently with data and technology from Epsilon, has laid a strong foundation for our future together,” said Arthur Sadoun, CEO and chairman of Publicis Groupe in a statement. “Now, working globally together, our integrated model and capabilities will help AB InBev further accelerate their transformation.”

February 1st, 2022

Publicis Groupe is awarded “Best Place To Work”

PitchPoint and Media Marketing have elected Publicis Groupe Belgium as AGENCY OF THE YEAR 2022 in the category "Best Place To Work". The jury praised the entry, calling it 'the most authentic story and best cross categories entry it saw and heard on the day'. Criteria included why talent prefers Publicis Groupe and how to inspire talent to grow and stay.
Co-CEO Eva Devos about the award: "Going against the grain involves trial and error, but it gives enormous satisfaction when your vision becomes reality. This award is a recognition we are all very proud of. It shows that if you believe in something, you have to persevere."
With the establishment of the AGENCY OF THE YEAR awards, organisers Media Marketing and PitchPoint want to raise awareness for the business side of running a high-performing agency. The aim of the awards is to help a wider audience understand the challenges, constant evolution and innovation that agencies face to ensure they can continue to do great work.

The awards ceremony will take place on March 17th. It will be accompanied by a panel discussion with the winners that can be followed via livestream.

January 31st, 2021

Davy Caluwaerts appointed Chief Client Officer Publicis Groupe Belgium.

He takes on his new role starting on February 1st and will also join the Board.
His new role will involve actively listening to current customer needs and formulating and organising the best possible response. In addition, he will focus on anticipating new or latent challenges from clients.
Caluwaerts and his client team can draw on a broad portfolio of experts: Creative, Commerce, Content, Strategic & Data Intelligence, Media, CRM and Agile Production.
In his new role, Davy will help transition the expertise of Publicis Groupe's recent acquisition - content agency Boomerang - from the Netherlands to Belgium.

Wendy & Jacco

January 24th, 2021

Wendy Pouw & Jacco ter Schegget about Publicis Groupe Benelux growth in 2021

Last week, Adformatie interviewed our CEO Jacco and CDO Wendy. They talk about full-funnel marketing, why having a Chief Digital Officer is a must, what keeps CMO’s awake at night and how Publicis Groupe helps to address those concerns.

Read in EN
Read in NL

December 21st, 2021

Eva Devos (co-CEO) and Veerle De Vos (Talent Director) about company culture in Sparkle Magazine

Discover this fantastic article in Sparkle, an inspirational magazine from bpost for communication agencies and advertisers, in collaboration with the UBA and ACC. If you want to know more about Publicis Groupe Belgium’s Great Place to Work certificate and unique company culture, it is all in here! ?

Read article in NL
Read article in FR

December 13th, 2021

Publicis Groupe Benelux launches world’s first global and remote paid creative internship program

Starting December 13, Publicis Groupe Belgium & The Netherlands offers global creative talent the opportunity to attend THE SPA, the Shaping Progress Academy. THE SPA is the world’s first global paid internship program for students from all over the world who want to develop their creative skills and learn from the best, by participating remotely.


December 1st, 2021

A great night at the BOA's!

“Millboard”, our great campaign for Mercedes-Benz won 2 Bronze at the Best of Activation awards: 1 in Sustainability and 1 in Innovative Idea. Congrats to our top client and wonderful BeNe team who made this happen!

October 26th, 2021

Webinar - Entering the Attention Dimension

Attention measurement has become an increasingly important topic in media circles as the industry seeks better media quality metrics. Discover how Publicis Groupe started to use attention Unit as a key metric.


Progress in motion

September 28th, 2021


The Future of Business: 4 world-changing trends
Publicis Groupe wants to shape progress in this world - it's why we get out of bed in the morning. And we know that progress happens when you steer change in the right direction. That's why identifying and understanding how the world is changing matters so much to us.
We've identified four mega-trends that are impacting people and businesses around the world. These trends are occuring as we speak, and will keep on growing and evolving in the next couple of years. We believe that the ability of brands to embrace these changes in order to drive society forward will be tested.
The report you're about to read — or skim through (we know how people "read" reports) — thoroughly explores these four trends, to provide a fresh outlook on how they will translate at the micro level. So we can be ready to face the challenges ahead together.
Without further ado, here are the four trends that will radically change business.

Enjoy the read!


Podcast 2

September 14th, 2021

Podcast 2: How do you build a great company culture

Culture, wellbeing, burn-out and future of work are trending hashtags on LinkedIn and all sorts of work-related platforms. Everyone is stating the obvious 'people first' or sharing pictures of meetings in nature, but very little of what is being said is based on a long-term vision or comes from daily practice.

Publicis Groupe Belgium is the first Belgian advertising agency labeled with the ‘Great Place To Work®' certificate. We started five years ago with a dream and a vision and along the way we have learned a lot.

That is why we have made a podcast during which Eva Devos (Co-CEO Belgium) and Veerle de Vos (Talent Director Belgium), hosted by Maarten Van Herck (Commerce Lead), will share their secrets to become a ‘Great Place To Work®' and why that is crucial in the future.

Sit down, relax, and get inspired.

You may have questions after listening to our podcast and that is why we love to hear from you.
Looking forward to catch up with you and your dreams!



September 9th, 2021

AutoVision Festival: “Millboard” as big winner

Since inventing the car in 1886, Mercedes-Benz has been fighting the wind. Thanks to one of their many sustainability initiatives, they'll soon be working in partnership. To celebrate this news - and the incredible beauty of the wind - we’ve created this film, together with our sister agency Publicis Groupe Netherlands, called “Millboard”.

“Millboard” won multiple awards at the AutoVision Awards*: Gold in Social Media & Short videos and Silver in the online video category. But to top it all, “Millboard” won the most prestigious award of the festival; Grand Prix for best film! This is the official statement from the AutoVision Jury on our Grand Prix:

This year, Mercedes-Benz was deservedly awarded the coveted Grand Prix trophy for the film “Mercedes-Benz and the wind” by the production company MJZ and the agency Publicis and prevailed among all submitted productions. The jury justified the decision with the following statement: “A beautifully crafted piece of film that tells an important story in a really compelling way. The dramatic, beautiful imagery pulls you in slowly while the evocative soundtrack holds interest, culminating in a powerfully simple message. Great.”

* AutoVision Awards is the international creative festival for corporate films, commercials, TV programs, websites as well as interactive and multimedia productions exclusively for the automotive and mobility industries.

Great Place To Work

September 7th, 2021

Publicis Groupe is the first Belgian agency to become Great Place To Work® Certified™

Five years ago, we had a dream and a vision: to build a new agency with a unique culture. An agency committed to personal growth. A happy shelter where great minds can produce fantastic work because they are encouraged to think differently. We wanted to prove that taking good care of people leads to higher client satisfaction and greater business results.

We were determined to demonstrate that there are other roads to success besides the ‘work hard, play hard’ mentality that rules our industry. An industry in which 73% of employees suffer from stress and 1 in 4 employees has mental health issues. As a result, young creative talents are no longer interested in advertising careers. And talent is our most important asset.

We decided to change the rules and fully commit ourselves to the well-being and personal growth of our employees.


We've hired 75 new talents, our employee engagement score has reached 76%, client satisfaction has gone up by 20% and we are seeing a significant growth in business. But most importantly, our people label us as a 'Great Place To Work®'.

The independent, international organisation Great Place To Work® Institute and Vlerick Business School want to help companies create great workplaces. Publicis Groupe Belgium registered for the survey for the first time and immediately earned the right to call itself a 'Great Place To Work®'.

We are very proud of this extraordinary result, which stimulates us to dream even bigger. We will keep challenging everyone, including ourselves, while continuing to focus on meaningful and positive progress for all.

Interchange program

August 2nd, 2021

Publicis Groupe Benelux launches an Interchange Program to welcome the best talents from the group around the world

The world has changed since the pandemic hit, but there is a silver lining: new opportunities have arisen. Publicis Groupe Benelux is opening its doors to teams from other Publicis Groupe agencies around the world. Giving them the opportunity to have new experiences, work on new clients and explore new ways of working in an international environment.


July 9th, 2021

Publicis Groupe Benelux acquires dynamic social and digital production agency Boomerang

Publicis Groupe Benelux has announced that it will acquire Amsterdam-based agency, Boomerang, adding firepower to its dynamic creativity and content offering for global and local clients.

The announcement of Boomerang joining Publicis Groupe, brings Amsterdam to the world stage in one fell swoop, establishing it as a centre of global excellence for dynamic creativity for Groupe clients. Boomerang’s clients will have direct access to the scale, media and creative capabilities of Groupe while its dynamic creativity capabilities will firepower Groupe’s global production and new agency model – Le Pub’s – dynamic social and production offering.

Boomerang’s unparalleled skillset across dynamic creativity, social and digital production will sit within the Publicis Groupe Benelux model (spanning Netherlands, Belgium and Luxembourg), led by CEO Jacco ter Schegget. Boomerang will continue to operate under its own name and will be operationally integrated into the Groupe. The four founders, Fikret and Eldin Fetahovic, Bo The and Alexander Veltman will remain in their current roles, reporting into CEO of Publicis Groupe Benelux, Jacco ter Schegget.

Podcast - The fight for attention

July 1st, 2021

Podcast premiere: The fight for attention

“Audio is not the next big thing. It’s already a big thing.” At Publicis Groupe Belgium, we are ready to surf the sonic wave, and we practice what we preach. On Social Media Day, we launched our first podcast episode. Much like a fire-side conversation, Maarten (Commerce & Social Lead) unpacks social media, content marketing and brand purpose with Lode (Content Director) and Christina (Content Strategist).


Cairgo Bike

April 20th, 2021

A new client win: CAIRGO Bike from Brussel Mobility

The Capital Region of Brussels has defined ambitious targets to improve the quality of air in the city by 2023. The CAIRGO BIKE project, an ecosystem which promotes the use of the cargo bike in Brussels, has received European funding via the UIA, and will be developed and managed by Brussel Mobility together with its partners in the next three years.


April 13th, 2021

The World Creative Ranking is out !

All over the world Publicis Groupe is proving that creativity is our raison d'être! Our BeNe CCO, Eduardo Marques is the number 9 CCO in the world! Also on top of that list, some other Publicis Groupe stars: Bruno Bertelli, Jorg Riommi & Cristiana Boccassini. Congrats to our creative masterminds!



March 25th, 2021

The Power of One

Discover Eva & Karel's exclusive interview with Media Marketing


January 18th, 2021

Publicis Groupe BeNe welcomes Eduardo Marques as Chief Creative Officer

Eduardo, a Brazilian who has experience across international markets including US and Europe, has won 40 Cannes Lions, including 3 Grand Prix and a Titanium Lion. He has also won Black Pencils at D&AD and The One Show, during his time at 180LA and Publicis Spain.

Marques will divide his time between Belgium and Netherlands and will join the BeNe board of Publicis Groupe.
Marques is best known for his IKEA campaign “Real Life Series” and of course, the “Moldy Whopper” for Burger King.

Discover his exclusive interview with Media Marketing


ACC Solvay

December 11th, 2020

It’s back to school for Berten Peremans & Karel Vinck

ACC Belgium is launching a “Creative Consultancy Program”, in collaboration with the Solvay Brussels School. 14 belgian agencies have registered 26 of their top people, who are looking to transform the industry. Berten and Karel will represent us in this program. Good luck guys!

December 10th, 2020

Our Brand & Campaign Strategy Director, Yves Van Landeghem, talks about Brand Purpose - before, during and after the Covid-19.

“Now more than ever”. In these times of pandemic, many brands use these four words to express how sincere and well-intentioned their motivations are. But is brand purpose really more important than ever?

Read the full article, page 14-15.



Wishes 2021

December 7th, 2020

More than Wishes for 2021

We are bringing together our 80,000 people on our internal platform Marcel, to share our roadmap for the upcoming year, set out how we will help our clients win in a platform world, and affirm our commitments to diversity, equality and inclusion.


Management of Publicis Groupe Belgium

November 5th, 2020

Shaping progress powered by collective creativity

In this interview, published by Pub, we explain our mantra “Shaping progress powered by collective creativity”, our evolution from Publicis One to Publicis Groupe, our unique structure, our personal way how we embrace creativity, Marcel, our role in society, the importance of diversity and our very unique way how we integrate data in a model that stimulates synergies between creative and media.



September 7th, 2020

Find out how data has given us insights in the human behaviour during the #COVID19 pandemic.

Our Comms & Effectiveness Strategist, Yelena de Vuyst, and our Data Driven Marketing Strategist, Deborah Kawa, believe that data is the key to predicting trends and shaping progress. But can we predict anything in these uncertain times?



August 24th, 2020

Are you the ‘better safe than sorry’ type or are you suffering from corona fatigue?

Our Comms & Effectiveness Strategist, Dieter Vits, identified two groups based on their response to #COVID19.
Find out how we use this information to shape progress!



Karine Ysebrant

July 9th, 2020

Speedtalk@HOME with our Client Officer, Karine Ysebrant

Karine Ysebrant shares how she experienced the last few months and what we can expect of 'the new normal'.
Watch the entire interview:




June 18rd, 2020

Our Content Strategist, Christina Goosdeel, reviews brand communication on social media during lockdown.

Was the message relevant and sincere or could it be perceived as opportunistic?
Read the full article to find out!



June 3rd, 2020

Yes, there are similarities between marriage and the COVID-19 crisis

Read this article from our colleague Dieter Vits, Comms & Effectiveness Strategist.



March 20th, 2020

COVID-19: How to keep the link when it all falls apart

Read this article from our colleague Marine Van Houtte, UX Strategist.



May 15th, 2020

Video Production at Publicis Groupe Belgium

In addition to the human and social consequences, the Corona pandemic has repercussions on the economy. The advertising industry is of course no exception, as recent figures from the trade association ACC have shown. In addition to the reduction in the activity of advertisers, new ways of working must be found that respect the security measures in force while guaranteeing equivalent quality.

How does this work in practice, especially for video production?



May 11th, 2020

Sound Production at Publicis Groupe Belgium

In addition to the human and social consequences, the Corona pandemic has repercussions on the economy. The advertising industry is of course no exception, as recent figures from the trade association ACC have shown. In addition to the reduction in the activity of advertisers, new ways of working must be found that respect the security measures in force while guaranteeing equivalent quality.

How does this work in practice, especially for sound production?



March 31, 2020

LONG STORY SHORT: If your sales jump online, do you follow ?

Editorial from our colleague Matthias Langenaeker, Comms & Effectiveness Strategist.