Recently at Publicis Groupe

Podcast 2

September 14th, 2021

Podcast 2: How do you build a great company culture

Culture, wellbeing, burn-out and future of work are trending hashtags on LinkedIn and all sorts of work-related platforms. Everyone is stating the obvious 'people first' or sharing pictures of meetings in nature, but very little of what is being said is based on a long-term vision or comes from daily practice.

Publicis Groupe Belgium is the first Belgian advertising agency labeled with the ‘Great Place To Work®' certificate. We started five years ago with a dream and a vision and along the way we have learned a lot.

That is why we have made a podcast during which Eva Devos (Co-CEO Belgium) and Veerle de Vos (Talent Director Belgium), hosted by Maarten Van Herck (Commerce Lead), will share their secrets to become a ‘Great Place To Work®' and why that is crucial in the future.

Sit down, relax, and get inspired.

You may have questions after listening to our podcast and that is why we love to hear from you.
Looking forward to catch up with you and your dreams!

LISTEN HERE (EN)

Millboard

September 9th, 2021

AutoVision Festival: “Millboard” as big winner

Since inventing the car in 1886, Mercedes-Benz has been fighting the wind. Thanks to one of their many sustainability initiatives, they'll soon be working in partnership. To celebrate this news - and the incredible beauty of the wind - we’ve created this film, together with our sister agency Publicis Groupe Netherlands, called “Millboard”.

“Millboard” won multiple awards at the AutoVision Awards*: Gold in Social Media & Short videos and Silver in the online video category. But to top it all, “Millboard” won the most prestigious award of the festival; Grand Prix for best film! This is the official statement from the AutoVision Jury on our Grand Prix:

This year, Mercedes-Benz was deservedly awarded the coveted Grand Prix trophy for the film “Mercedes-Benz and the wind” by the production company MJZ and the agency Publicis and prevailed among all submitted productions. The jury justified the decision with the following statement: “A beautifully crafted piece of film that tells an important story in a really compelling way. The dramatic, beautiful imagery pulls you in slowly while the evocative soundtrack holds interest, culminating in a powerfully simple message. Great.”

* AutoVision Awards is the international creative festival for corporate films, commercials, TV programs, websites as well as interactive and multimedia productions exclusively for the automotive and mobility industries.

Great Place To Work

September 7th, 2021

Publicis Groupe is the first Belgian agency to become Great Place To Work® Certified™

Five years ago, we had a dream and a vision: to build a new agency with a unique culture. An agency committed to personal growth. A happy shelter where great minds can produce fantastic work because they are encouraged to think differently. We wanted to prove that taking good care of people leads to higher client satisfaction and greater business results.

We were determined to demonstrate that there are other roads to success besides the ‘work hard, play hard’ mentality that rules our industry. An industry in which 73% of employees suffer from stress and 1 in 4 employees has mental health issues. As a result, young creative talents are no longer interested in advertising careers. And talent is our most important asset.

We decided to change the rules and fully commit ourselves to the well-being and personal growth of our employees.

THE RESULTS OF OUR INNOVATIVE APPROACH?

We've hired 75 new talents, our employee engagement score has reached 76%, client satisfaction has gone up by 20% and we are seeing a significant growth in business. But most importantly, our people label us as a 'Great Place To Work®'.

The independent, international organisation Great Place To Work® Institute and Vlerick Business School want to help companies create great workplaces. Publicis Groupe Belgium registered for the survey for the first time and immediately earned the right to call itself a 'Great Place To Work®'.

We are very proud of this extraordinary result, which stimulates us to dream even bigger. We will keep challenging everyone, including ourselves, while continuing to focus on meaningful and positive progress for all.

Interchange program

August 2nd, 2021

Publicis Groupe Benelux launches an Interchange Program to welcome the best talents from the group around the world

The world has changed since the pandemic hit, but there is a silver lining: new opportunities have arisen. Publicis Groupe Benelux is opening its doors to teams from other Publicis Groupe agencies around the world. Giving them the opportunity to have new experiences, work on new clients and explore new ways of working in an international environment.

READ MORE (EN)
JOIN THE PROGRAM

July 9th, 2021

Publicis Groupe Benelux acquires dynamic social and digital production agency Boomerang

Publicis Groupe Benelux has announced that it will acquire Amsterdam-based agency, Boomerang, adding firepower to its dynamic creativity and content offering for global and local clients.

The announcement of Boomerang joining Publicis Groupe, brings Amsterdam to the world stage in one fell swoop, establishing it as a centre of global excellence for dynamic creativity for Groupe clients. Boomerang’s clients will have direct access to the scale, media and creative capabilities of Groupe while its dynamic creativity capabilities will firepower Groupe’s global production and new agency model – Le Pub’s – dynamic social and production offering.

Boomerang’s unparalleled skillset across dynamic creativity, social and digital production will sit within the Publicis Groupe Benelux model (spanning Netherlands, Belgium and Luxembourg), led by CEO Jacco ter Schegget. Boomerang will continue to operate under its own name and will be operationally integrated into the Groupe. The four founders, Fikret and Eldin Fetahovic, Bo The and Alexander Veltman will remain in their current roles, reporting into CEO of Publicis Groupe Benelux, Jacco ter Schegget.

Podcast - The fight for attention

July 1st, 2021

Podcast premiere: The fight for attention

“Audio is not the next big thing. It’s already a big thing.” At Publicis Groupe Belgium, we are ready to surf the sonic wave, and we practice what we preach. On Social Media Day, we launched our first podcast episode. Much like a fire-side conversation, Maarten (Commerce & Social Lead) unpacks social media, content marketing and brand purpose with Lode (Content Director) and Christina (Content Strategist).

LISTEN HERE (EN)

Cairgo Bike

April 20th, 2021

A new client win: CAIRGO Bike from Brussel Mobility

The Capital Region of Brussels has defined ambitious targets to improve the quality of air in the city by 2023. The CAIRGO BIKE project, an ecosystem which promotes the use of the cargo bike in Brussels, has received European funding via the UIA, and will be developed and managed by Brussel Mobility together with its partners in the next three years.

READ MORE (EN)

April 13th, 2021

The World Creative Ranking is out !

All over the world Publicis Groupe is proving that creativity is our raison d'être! Our BeNe CCO, Eduardo Marques is the number 9 CCO in the world! Also on top of that list, some other Publicis Groupe stars: Bruno Bertelli, Jorg Riommi & Cristiana Boccassini. Congrats to our creative masterminds!

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Karel-Eva-CEO-Belgium

March 25th, 2021

The Power of One

Discover Eva & Karel's exclusive interview with Media Marketing

READ MORE (FR)

January 18th, 2021

Publicis Groupe BeNe welcomes Eduardo Marques as Chief Creative Officer

Eduardo, a Brazilian who has experience across international markets including US and Europe, has won 40 Cannes Lions, including 3 Grand Prix and a Titanium Lion. He has also won Black Pencils at D&AD and The One Show, during his time at 180LA and Publicis Spain.

Marques will divide his time between Belgium and Netherlands and will join the BeNe board of Publicis Groupe.
Marques is best known for his IKEA campaign “Real Life Series” and of course, the “Moldy Whopper” for Burger King.

Discover his exclusive interview with Media Marketing
READ MORE (NL)

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ACC Solvay

December 11th, 2020

It’s back to school for Berten Peremans & Karel Vinck

ACC Belgium is launching a “Creative Consultancy Program”, in collaboration with the Solvay Brussels School. 14 belgian agencies have registered 26 of their top people, who are looking to transform the industry. Berten and Karel will represent us in this program. Good luck guys!

December 10th, 2020

Our Brand & Campaign Strategy Director, Yves Van Landeghem, talks about Brand Purpose - before, during and after the Covid-19.

“Now more than ever”. In these times of pandemic, many brands use these four words to express how sincere and well-intentioned their motivations are. But is brand purpose really more important than ever?

Read the full article, page 14-15.

READ MORE (NL)

READ MORE (FR)

Wishes 2021

December 7th, 2020

More than Wishes for 2021

We are bringing together our 80,000 people on our internal platform Marcel, to share our roadmap for the upcoming year, set out how we will help our clients win in a platform world, and affirm our commitments to diversity, equality and inclusion.

WATCH HERE

Management of Publicis Groupe Belgium

November 5th, 2020

Shaping progress powered by collective creativity

In this interview, published by Pub, we explain our mantra “Shaping progress powered by collective creativity”, our evolution from Publicis One to Publicis Groupe, our unique structure, our personal way how we embrace creativity, Marcel, our role in society, the importance of diversity and our very unique way how we integrate data in a model that stimulates synergies between creative and media.

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September 7th, 2020

Find out how data has given us insights in the human behaviour during the #COVID19 pandemic.

Our Comms & Effectiveness Strategist, Yelena de Vuyst, and our Data Driven Marketing Strategist, Deborah Kawa, believe that data is the key to predicting trends and shaping progress. But can we predict anything in these uncertain times?

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August 24th, 2020

Are you the ‘better safe than sorry’ type or are you suffering from corona fatigue?

Our Comms & Effectiveness Strategist, Dieter Vits, identified two groups based on their response to #COVID19.
Find out how we use this information to shape progress!

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Karine Ysebrant

July 9th, 2020

Speedtalk@HOME with our Client Officer, Karine Ysebrant

Karine Ysebrant shares how she experienced the last few months and what we can expect of 'the new normal'.
Watch the entire interview:

WATCH HERE (NL)

WATCH HERE (FR)

Christina-Goosdeel-content

June 18rd, 2020

Our Content Strategist, Christina Goosdeel, reviews brand communication on social media during lockdown.

Was the message relevant and sincere or could it be perceived as opportunistic?
Read the full article to find out!

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READ MORE (FR)

June 3rd, 2020

Yes, there are similarities between marriage and the COVID-19 crisis

Read this article from our colleague Dieter Vits, Comms & Effectiveness Strategist.

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March 20th, 2020

COVID-19: How to keep the link when it all falls apart

Read this article from our colleague Marine Van Houtte, UX Strategist.

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May 15th, 2020

Video Production at Publicis Groupe Belgium

In addition to the human and social consequences, the Corona pandemic has repercussions on the economy. The advertising industry is of course no exception, as recent figures from the trade association ACC have shown. In addition to the reduction in the activity of advertisers, new ways of working must be found that respect the security measures in force while guaranteeing equivalent quality.

How does this work in practice, especially for video production?

READ MORE (NL)

READ MORE (FR)

May 11th, 2020

Sound Production at Publicis Groupe Belgium

In addition to the human and social consequences, the Corona pandemic has repercussions on the economy. The advertising industry is of course no exception, as recent figures from the trade association ACC have shown. In addition to the reduction in the activity of advertisers, new ways of working must be found that respect the security measures in force while guaranteeing equivalent quality.

How does this work in practice, especially for sound production?

READ MORE (NL)

READ MORE (FR)

March 31, 2020

LONG STORY SHORT: If your sales jump online, do you follow ?

Editorial from our colleague Matthias Langenaeker, Comms & Effectiveness Strategist.

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