Recently at Publicis Groupe

Cairgo Bike

April 20th, 2021

A new client win: CAIRGO Bike from Brussel Mobility

The Capital Region of Brussels has defined ambitious targets to improve the quality of air in the city by 2023. The CAIRGO BIKE project, an ecosystem which promotes the use of the cargo bike in Brussels, has received European funding via the UIA, and will be developed and managed by Brussel Mobility together with its partners in the next three years.

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April 13th, 2021

The World Creative Ranking is out !

All over the world Publicis Groupe is proving that creativity is our raison d'être! Our BeNe CCO, Eduardo Marques is the number 9 CCO in the world! Also on top of that list, some other Publicis Groupe stars: Bruno Bertelli, Jorg Riommi & Cristiana Boccassini. Congrats to our creative masterminds!

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Karel-Eva-CEO-Belgium

March 25th, 2021

The Power of One

Discover Eva & Karel's exclusive interview with Media Marketing

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January 18th, 2021

Publicis Groupe BeNe welcomes Eduardo Marques as Chief Creative Officer

Eduardo, a Brazilian who has experience across international markets including US and Europe, has won 40 Cannes Lions, including 3 Grand Prix and a Titanium Lion. He has also won Black Pencils at D&AD and The One Show, during his time at 180LA and Publicis Spain.

Marques will divide his time between Belgium and Netherlands and will join the BeNe board of Publicis Groupe.
Marques is best known for his IKEA campaign “Real Life Series” and of course, the “Moldy Whopper” for Burger King.

Discover his exclusive interview with Media Marketing
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ACC Solvay

December 11th, 2020

It’s back to school for Berten Peremans & Karel Vinck

ACC Belgium is launching a “Creative Consultancy Program”, in collaboration with the Solvay Brussels School. 14 belgian agencies have registered 26 of their top people, who are looking to transform the industry. Berten and Karel will represent us in this program. Good luck guys!

December 10th, 2020

Our Brand & Campaign Strategy Director, Yves Van Landeghem, talks about Brand Purpose - before, during and after the Covid-19.

“Now more than ever”. In these times of pandemic, many brands use these four words to express how sincere and well-intentioned their motivations are. But is brand purpose really more important than ever?

Read the full article, page 14-15.

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Wishes 2021

December 7th, 2020

More than Wishes for 2021

We are bringing together our 80,000 people on our internal platform Marcel, to share our roadmap for the upcoming year, set out how we will help our clients win in a platform world, and affirm our commitments to diversity, equality and inclusion.

WATCH HERE

Management of Publicis Groupe Belgium

November 5th, 2020

Shaping progress powered by collective creativity

In this interview, published by Pub, we explain our mantra “Shaping progress powered by collective creativity”, our evolution from Publicis One to Publicis Groupe, our unique structure, our personal way how we embrace creativity, Marcel, our role in society, the importance of diversity and our very unique way how we integrate data in a model that stimulates synergies between creative and media.

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September 7th, 2020

Find out how data has given us insights in the human behaviour during the #COVID19 pandemic.

Our Comms & Effectiveness Strategist, Yelena de Vuyst, and our Data Driven Marketing Strategist, Deborah Kawa, believe that data is the key to predicting trends and shaping progress. But can we predict anything in these uncertain times?

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August 24th, 2020

Are you the ‘better safe than sorry’ type or are you suffering from corona fatigue?

Our Comms & Effectiveness Strategist, Dieter Vits, identified two groups based on their response to #COVID19.
Find out how we use this information to shape progress!

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Karine Ysebrant

July 9th, 2020

Speedtalk@HOME with our Client Officer, Karine Ysebrant

Karine Ysebrant shares how she experienced the last few months and what we can expect of 'the new normal'.
Watch the entire interview:

WATCH HERE (NL)

WATCH HERE (FR)

Christina-Goosdeel-content

June 18rd, 2020

Our Content Strategist, Christina Goosdeel, reviews brand communication on social media during lockdown.

Was the message relevant and sincere or could it be perceived as opportunistic?
Read the full article to find out!

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June 3rd, 2020

Yes, there are similarities between marriage and the COVID-19 crisis

Read this article from our colleague Dieter Vits, Comms & Effectiveness Strategist.

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March 20th, 2020

COVID-19: How to keep the link when it all falls apart

Read this article from our colleague Marine Van Houtte, UX Strategist.

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May 15th, 2020

Video Production at Publicis Groupe Belgium

In addition to the human and social consequences, the Corona pandemic has repercussions on the economy. The advertising industry is of course no exception, as recent figures from the trade association ACC have shown. In addition to the reduction in the activity of advertisers, new ways of working must be found that respect the security measures in force while guaranteeing equivalent quality.

How does this work in practice, especially for video production?

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May 11th, 2020

Sound Production at Publicis Groupe Belgium

In addition to the human and social consequences, the Corona pandemic has repercussions on the economy. The advertising industry is of course no exception, as recent figures from the trade association ACC have shown. In addition to the reduction in the activity of advertisers, new ways of working must be found that respect the security measures in force while guaranteeing equivalent quality.

How does this work in practice, especially for sound production?

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March 31, 2020

LONG STORY SHORT: If your sales jump online, do you follow ?

Editorial from our colleague Matthias Langenaeker, Comms & Effectiveness Strategist.

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