Wendy Pouw & Jacco ter Schegget about Publicis Groupe Benelux growth in 2021
Last week, Adformatie interviewed our CEO Jacco and CDO Wendy. They talk about full-funnel marketing, why having a Chief Digital Officer is a must, what keeps CMO’s awake at night and how Publicis Groupe helps to address those concerns.
Other updates
Watch and learn from Netflix on Orange
For many Belgians, entertainment is a way to unwind after a busy day. Orange Belgium and Publicis Groupe are launching a campaign that shows entertainment can do more than filling your time, it can be transformative.
“Groen van bij ons” Offers nature-inspired tattoos to students
10-10-2024, BRUSSELS – Thanks to a creative collaboration between DemonStr8 and Publicis Groupe Belgium, Groen van bij ons is launching a unique campaign centered around the “Plant Tattoo Roadshow,” specially designed for students.
Carrefour brings back Scanmania with an even crazier campaign!
Scanmania is back at Carrefour! Get ready for a true promotion mania with incredible discounts and unbelievable prizes: 25 million bonus points, 50 dream vacations, and 5 gold bars, each weighing 250g. Set to the iconic tune "Maniac" by Michael Sembello, this campaign is bound to leave a lasting impression as autumn begins.
A calm back-to-school at affordable prices thanks to Carrefour and Publicis Groupe
Carrefour understands the stress of back-to-school season and is here to make it easier and more affordable for families. Their 360-degree campaign, created by Publicis Groupe, features a TV ad, online videos, social media, and more, all centered on helping families prepare smoothly.
Publicis Groupe Belgium and Hello bank! Multitask for Independent Independents
Two years ago, the 100% online bank Hello bank! launched its offer for entrepreneurs through a campaign celebrating self-employed people who take control and do everything themselves from A to Z - in other words, the "Indépendant indépendant" or “zelfstandige Zelfstandige”.
Publicis Groupe Claims “It’s So Good to Be Different” for Gigi Gelato (a Greenyard Brand)
Recently, Publicis Groupe Belgium added Greenyard to its client portfolio as a 360° partner, following a brief but compelling pitch round. In collaboration with the client, a strategic framework was developed. Market research, creative, media, and public relations now fall within the agency’s scope.