Publicis Groupe Belgium strengthens its focus on PR and Influencers under the leadership of Astrid Mattelaer
Being culturally and socially relevant is more crucial than ever for brands in 2023. Keeping a close eye on trends and capitalizing on them is the key to success for many impactful campaigns. There are no better tools to achieve this than through PR and influencer marketing. Publicis Groupe Belgium recognizes this and is now doubling down on PR and influencers. To accomplish this mission, Publicis Groupe recently welcomed Astrid Mattelaer as their PR & Influencer Lead.
With this move, Astrid Mattelaer officially bids farewell to the WPP Group. In recent years, she was part of the PR team at Ogilvy Social.Lab before making the transition to Famous Relations in early 2020, where she served as Senior PR Manager. In this role, she acted as the client lead responsible for PR and influencer campaigns for brands like Coca-Cola and Philips.
Regarding her new adventure at Publicis Groupe, she said:
“What immediately appealed to me about Publicis Groupe is the description of the business model and the company’s culture as ‘people-obsessed.’ In a context where we increasingly reduce everything to numbers and dry results, Publicis resolutely chooses a different path that focuses on the power of humanity – without losing sight of strong outcomes. And that’s precisely what PR and Influence are all about: making connections and having a positive impact.”
By expanding their in-house PR and influencer department, Publicis Groupe demonstrates their commitment to investing in relevant expertise to inspire both new and existing clients and offer a fully integrated approach.
“2023 has already been a fantastic year for us, partly because we were named ‘Media Agency of the Year’ and received the ‘Great Place to Work’ recognition for the second consecutive time. We also see that continuing to invest in people and in-depth expertise pays off. For instance, our content department has grown into a team of over 20 talented content specialists in just a few years, and we’ve onboarded many new clients. By further emphasizing earned media through PR and structurally expanding our influence department, we aim to continue this positive trend” said Karel Vinck, co-CEO of Publicis Groupe.
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