Publicis Groupe racks up another big win: AB InBev
Following a six month global review process, Publicis Groupe has been selected by AB InBev, the world’s largest brewing company, as their Global Media, Data & Tech partner across 30+ countries – US, MAZ + SAZ (LATAM), Europe and APAC.
“The strategic work we’ve delivered together, across APAC, LATAM and most recently with data and technology from Epsilon, has laid a strong foundation for our future together,” said Arthur Sadoun, CEO and chairman of Publicis Groupe in a statement. “Now, working globally together, our integrated model and capabilities will help AB InBev further accelerate their transformation.”
Other updates
Watch and learn from Netflix on Orange
For many Belgians, entertainment is a way to unwind after a busy day. Orange Belgium and Publicis Groupe are launching a campaign that shows entertainment can do more than filling your time, it can be transformative.
“Groen van bij ons” Offers nature-inspired tattoos to students
10-10-2024, BRUSSELS – Thanks to a creative collaboration between DemonStr8 and Publicis Groupe Belgium, Groen van bij ons is launching a unique campaign centered around the “Plant Tattoo Roadshow,” specially designed for students.
Carrefour brings back Scanmania with an even crazier campaign!
Scanmania is back at Carrefour! Get ready for a true promotion mania with incredible discounts and unbelievable prizes: 25 million bonus points, 50 dream vacations, and 5 gold bars, each weighing 250g. Set to the iconic tune "Maniac" by Michael Sembello, this campaign is bound to leave a lasting impression as autumn begins.
A calm back-to-school at affordable prices thanks to Carrefour and Publicis Groupe
Carrefour understands the stress of back-to-school season and is here to make it easier and more affordable for families. Their 360-degree campaign, created by Publicis Groupe, features a TV ad, online videos, social media, and more, all centered on helping families prepare smoothly.
Publicis Groupe Belgium and Hello bank! Multitask for Independent Independents
Two years ago, the 100% online bank Hello bank! launched its offer for entrepreneurs through a campaign celebrating self-employed people who take control and do everything themselves from A to Z - in other words, the "Indépendant indépendant" or “zelfstandige Zelfstandige”.
Publicis Groupe Claims “It’s So Good to Be Different” for Gigi Gelato (a Greenyard Brand)
Recently, Publicis Groupe Belgium added Greenyard to its client portfolio as a 360° partner, following a brief but compelling pitch round. In collaboration with the client, a strategic framework was developed. Market research, creative, media, and public relations now fall within the agency’s scope.