Panos chooses for Publicis Groupe & De Vloer
Panos and Deliway, the Store Concept part of the La Lorraine Bakery Group, the largest industrial bakery of the country and still fully privately owned, begins a collaboration with De Vloer as new creative/strategic agency and with Publicis Groupe as media partner. The two selection processes happened in parallel, with guidance by PitchPoint for the creative/strategic agency selection and with guidance by fma Belgium for the media ditto. De Vloer replaces existing agency Amphion. After more than 9 years of rewarding collaboration in expanding the brand Panos to its current position, the team chose to write a new chapter on top of this strong foundation. Publicis Groupe replaces digital media agency S1.
Erwin Van der Weerden, Marketing Director of the Panos & Deliway Business Unit, is satisfied:
‘’We are facing an important period for Panos and Deliway and both selections fill the final pieces of the puzzle in our process. Both De Vloer and Publicis Groupe emphasised the correct touch points and convinced the entire Store Concept team. It is now up to them to translate our long-term strategy into media and creation in collaboration with our marketing team. We are very much looking forward to the collaboration!”
Both parties begin with immediate effect.
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