Eneco appoints Publicis Groupe Benelux as new lead agency
Publicis Groupe Benelux will work on Eneco’s brand positioning and associated cross-media campaigns within the Netherlands and Belgium. Eneco, which wants to accelerate the energy transition with its ambition ‘climate neutral by 2035’, finds in Publicis Groupe the right partner because of the agency’s drive, creative power and data-based approach.
“Eneco launched an ambitious climate plan in 2021 to be climate neutral already in 2035, including in the energy customers receive. We have aligned the brand positioning with this ambition and that includes a new distinctive campaign. This was an important reason for us to start a pitch process for a new agency that understands our challenges and the market well and is able to translate this into high-impact communication,” says Regine Alewijnse, Lead Branding & Corporate Communications at Eneco.
Tamara van Dalen, Chapter Lead Marketing Communications at Eneco: “We were looking for a lead agency that brings together strategy, data and creation to break through the sustainability clutter and activate our target audience. In Publicis Groupe, we see a collaborative partner that can do this and understands what it takes to do so.”
Other updates
Watch and learn from Netflix on Orange
For many Belgians, entertainment is a way to unwind after a busy day. Orange Belgium and Publicis Groupe are launching a campaign that shows entertainment can do more than filling your time, it can be transformative.
“Groen van bij ons” Offers nature-inspired tattoos to students
10-10-2024, BRUSSELS – Thanks to a creative collaboration between DemonStr8 and Publicis Groupe Belgium, Groen van bij ons is launching a unique campaign centered around the “Plant Tattoo Roadshow,” specially designed for students.
Carrefour brings back Scanmania with an even crazier campaign!
Scanmania is back at Carrefour! Get ready for a true promotion mania with incredible discounts and unbelievable prizes: 25 million bonus points, 50 dream vacations, and 5 gold bars, each weighing 250g. Set to the iconic tune "Maniac" by Michael Sembello, this campaign is bound to leave a lasting impression as autumn begins.
A calm back-to-school at affordable prices thanks to Carrefour and Publicis Groupe
Carrefour understands the stress of back-to-school season and is here to make it easier and more affordable for families. Their 360-degree campaign, created by Publicis Groupe, features a TV ad, online videos, social media, and more, all centered on helping families prepare smoothly.
Publicis Groupe Belgium and Hello bank! Multitask for Independent Independents
Two years ago, the 100% online bank Hello bank! launched its offer for entrepreneurs through a campaign celebrating self-employed people who take control and do everything themselves from A to Z - in other words, the "Indépendant indépendant" or “zelfstandige Zelfstandige”.
Publicis Groupe Claims “It’s So Good to Be Different” for Gigi Gelato (a Greenyard Brand)
Recently, Publicis Groupe Belgium added Greenyard to its client portfolio as a 360° partner, following a brief but compelling pitch round. In collaboration with the client, a strategic framework was developed. Market research, creative, media, and public relations now fall within the agency’s scope.