AutoVision Festival: “Millboard” as big winner
Since inventing the car in 1886, Mercedes-Benz has been fighting the wind. Thanks to one of their many sustainability initiatives, they’ll soon be working in partnership. To celebrate this news – and the incredible beauty of the wind – we’ve created this film, together with our sister agency Publicis Groupe Netherlands, called “Millboard”.
“Millboard” won multiple awards at the AutoVision Awards*: Gold in Social Media & Short videos and Silver in the online video category. But to top it all, “Millboard” won the most prestigious award of the festival; Grand Prix for best film! This is the official statement from the AutoVision Jury on our Grand Prix:
This year, Mercedes-Benz was deservedly awarded the coveted Grand Prix trophy for the film “Mercedes-Benz and the wind” by the production company MJZ and the agency Publicis and prevailed among all submitted productions. The jury justified the decision with the following statement: “A beautifully crafted piece of film that tells an important story in a really compelling way. The dramatic, beautiful imagery pulls you in slowly while the evocative soundtrack holds interest, culminating in a powerfully simple message. Great.”
* AutoVision Awards is the international creative festival for corporate films, commercials, TV programs, websites as well as interactive and multimedia productions exclusively for the automotive and mobility industries.
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