Acceleration of digitization, exploration of demand spaces and fascination by technology are heavily discussed topics. To inspire and lead the conversation, Publicis Groupe Belgium is launching a series of content formats, named Lionwise. Lionwise kicks off January 19th with a first event ‘The Future of Commerce: Unlocking Opportunities’, hosted by in-house and external experts.

Unlocking opportunities

Lionwise gathers thought-leadership on topics that occupy a marketeer’s mind. ‘Sharing knowledge, chasing clarity’ is the official baseline of the content platform that can take many forms: an event, a podcast, a webinar, a debate or a white-paper. Whatever format, the take-out will always be guidance in the chaos of the fast-changing communication industry and focus on the opportunities that lie within.

‘Change and obstacles offer opportunities. Whole businesses have been built on them. And so we should embrace this New Normal and be inspired by the complexity. Lionwise intends to bring clarity by inviting leading experts to discuss with inhouse Publicis Groupe specialists about a new perspective on change and unlocking opportunities’ says Sascha Van Der Borght, Chief Marketing Officer.

Finger on the pulse

An agency with the network and size of Publicis Groupe Belgium has access to a wide range of content when it comes to detecting and describing changes in business. The range of topics discussed will be as wide as the marketeer’s reality and the marketing communication perimeter: dynamic creativity, Web 3.0 and Automation, to name a few. How will they impact your business? How do they affect operations and results? Partners and brands of the agency will be invited to make the answers as rich and concrete as possible.

“Lionwise aims to involve all players to enable a new level of networking and cross-fertilisation in the Belgian market”, concludes Eva Devos, co CEO Publicis Groupe.

To kick off the series, Lionwise will hold a first debate on January 19th.
“The Future of Commerce: Unlocking Opportunities”. Speakers include Amazon, Carrefour and Mondelez.