Senior Programmatic & Direct Expert

In this function, you work within the media team of Publicis Groupe and more specifically you’re part of an incredible expert group that is responsible for video (TV, cinema & OLV) & audio (radio & OLA) buying. In this group, you’ll have the opportunity to help and support them with your knowledge of the media landscape, insights, buying skills and tools.




At Publicis Groupe Belgium we are people obsessed. That’s our raison d’être: to make brands relevant and interesting to people, in order to touch them and influence their behaviour, to grow the business of the brands we work for. You could say we move people to move business.

The nature of the solutions we offer is also driven by the fact that we are people obsessed. By combining creativity, media and data we design tailor made creative solutions that impact each individual in a personalized way.More than 200 diverse bright experts are organised in 6 interconnected expert teams (strategy, data, creation, content, media, and production),and are the drivers of our collective creativity.

When it comes to the talents working for us, we’re off course also peopled obsessed. All the efforts we’re taking to make our people happy and grow lead to Publicis Groupe being certified with the prestigious “Great Place To Work” label in 2021.



This is what matters most to us. We can teach you our methods, processes, and frameworks, but you can teach us to make them work. As a Touchpoint Expert, it is your courage, thinking and how you connect with others that make the real difference.

  • You are curious, honest, brave, generous and take ownership. You are ready to help us realize the impossible, while having some fun in the process.
  • You have a critical mindset, because you are committed, and want to put it to use to shape progress for brands, people, and society.
  • You have at least 5 years of experience in managing Display & Video campaigns.
  • You are an administrative wonder.
  • You are well organized and always meet deadlines.
  • You are a problem solver, and you can work under pressure.
  • You have a heart for numbers and an analytic mindset. You have an eagle eye for details.
  • You are a team player.
  • You are open & motivated to continuously adapt & learn.
  • You are a guide for less experienced profiles.
  • You have an excellent knowledge of the video and display landscape.
  • You are autonomous in your day-to-day work.
  • You are comfortable with DV360 and at least two other DSP’s and the usage of tools such as Double Verify, IAS, Campaign Manager (floodlights check, audience management, troubleshooting) and Google Looker.
  • You have basic knowledge in direct buying and open to learn more.
  • You are an explorer of new technologies in a strong moving world. You are aware of the ecosystem changes and the potential impact on the business.
  • You negotiate and conduct the best deal for our clients.
  • You have presentation skills.
  • You are an ambassador for the department, both internal as external.
  • You have a full funnel expertise: branding, traffic & performance.
  • You analyze, compare challenge and question potential partners and providers.
  • You are fluent in Dutch, French and English.
  • You are open to learn direct buying.
  • You have negotiation skills (deals and offer with our partners)
  • You are fluent in Dutch, French and English.



This is our bucket list, but we will not be disappointed if we cannot tick all the boxes in the end. All our experts have different backgrounds, which help them shape their day-to-day, that will not be any different in your case.

  • You are a star in campaign management:
    • You set-up your campaign in different DSP’s or follow the results of direct buying in the adserver.
    • You are responsible to achieve the estimated buying performances for a client,
    • You make smart reports,
    • You dare to challenge a brief depending on the KPI.
    • You make and defend advanced & intelligent tactical plans,
    • You present and defend results and recommendations,
    • You define learnings and act on them.
  • You work on annual programmatic & direct strategies.
  • You actively participate to internal meetings and to meetings with our partners.
  • You understand and follow productivity objective and you are a guidance to the team to achieve these goals.
  • You participate in pitches & present them.
  • You initiate points for improvement and follow-up steps where necessary and you ensure their implementation.



  • A key position and leading role in a resourceful and people obsessed organization.
  • Ambitious clients in the middle of their business transformation.
  • A competitive salary and benefits program.
  • An inclusive organization that recruits, employs, trains, compensates, and promotes regardless of color, religion, national origin, sex, gender identity or expression, sexual orientation, disability, age, …
  • A “great place to work” in the breath-taking carbon neutral Gare Maritime at Tour & Taxis. You’ll find facilities from showers so you can go for a yoga session or lunch-run in the Tour & Taxis Park to a food hall for if all that running (or only even thinking about it) has make you hungry.


Join the #lionhearted!

Have you become enthusiastic after reading? Well, let’s talk then!