Brand & Campaign Strategist

At Publicis Groupe Belgium, we’re looking for a curious Brand & Campaign Strategist, or a talent that would settle for nothing less. Someone who’s eager to understands how brands grow and knows how to think fast and slow. Someone who can’t stay indifferent around creative brand ideas. If your friends say you question things too much, you might be exactly what we’re looking for.



Publicis Groupe Belgium isn’t your everyday communication agency. No, we are a people obsessed groupe. That’s our raison d’être: to make brands relevant and interesting to people, to touch them and influence their behaviour, to grow the business of the brands we work for. We move people to move business. Ow, yeah, that’s groupe with an “e”. With our roots in la douce France you can expect loads of Liberté, Égalité and Fraternité.


- We always select on personality and cultural fit. How much experience you have (if any) is less important than who you are, and what you can bring to the table. For the role we have in mind, anything between 0 and 3 years of experience would seem sensible. The role is always adapted to the personality, never the other way around.
- Creative ideas don’t leave you unmoved, and you have an open yet critical mind.
- You’re fascinated about what matters to people today and tomorrow. Having a good understanding (scratch that) an edgy opinion about the current zeitgeist and what’s next in culture will make you look good when talking to us.
- You’re curious about what makes businesses tick and how comms and marketing can accelerate the ticking.
- You’re not a lone wolf, we’re more the wolfpack kind of team. You know that the more you give, the more you get.
- You might not have tons of experience, and you know that this makes you a free spirit with the perfect excuse to question conventions.


This is our wish-list, not our check-list. We won’t be looking for ticking all the boxes, that’s why this isn’t a real list either. It’s here to give you an accurate feeling what being a brand & campaign strategist entail if you ask us.

As Brand & Campaign Strategist your main job is to look for ways and ideas that move people. Because if we want to move business, we need to move people first.

You’ll work with team members to support key strategic projects. Key responsibilities include the identification and collection of strategically relevant cultural insights that help to spark creative work that moves people & business. You will be responsible for supporting the formulation of brand communication strategies and helping to design, facilitate and analyze campaigns for our clients. You will analyze markets, technologies, and competitive trends to help find and/or back up POVs, substantiate recommendations, and validate opportunities. When working with the creatives you will inspire teams on relevant product, service and marketing innovations. You will assist in the development of new business pitches and proposals.


- A competitive salary and benefits program
- An exciting role in a resourceful organization – no day will look the same
- A diverse team of 20 strategists with a rich mix of specialties and backgrounds
- Big and smaller brands, all with big ambitions
- Continuous and diverse training and development opportunities
- Access to all the 80.000 talents & the many resources the Publicis Groupe network offers
- A people obsessed organization, accredited with the prestigious “Great Place To Work” label and elected “Best Place to work” by the Belgian communication industry
- An inclusive organization with a clear ambition: to be a great place to work where a diverse mix of talented people want to come, to stay and do their best work. Publicis Groupe recruits, employs, trains, compensates, and promotes regardless of color, religion, national origin, sex, gender identity or expression, sexual orientation, disability, age, …


Have you become enthusiastic after reading? Well, let’s talk then!

Berten, our Chief Strategy Officer, is expecting your message!

Join the #lionhearted!

Got what it takes to reinforce our troop? Give us a roar!