Publicis Groupe Belgium and LePub Collaborate Until the Last Drop of Heinz Ketchup
"The Last Drop" is the latest campaign by Heinz, crafted by Publicis Groupe Belgium and LePub. It highlights how creativity within the Publicis Groupe network transcends borders—and even continents. Recently launched across billboards, social media, digital platforms, and print media, the campaign pays tribute to those who are always willing to go the extra mile, challenge social conventions, and embrace humor, all in their quest to enjoy Heinz Tomato Ketchup—down to the very last drop.
See the press releaseThe case study
Based on concrete consumer studies and real-life stories, The Last Drop sheds light on how Heinz fans discreetly (or not) savor every bit of Heinz ketchup—whether it’s from a baby’s head, a car steering wheel, or, of course, their clothing (the ultimate canvas for ketchup artistry). The campaign is part of Heinz’s global brand platform, celebrating the unwavering love people have for Heinz.
Thiago Rapp, Taste Elevation Marketing & Media Director at Kraft Heinz, explains:
“At Heinz, we are obsessed with our consumers, and by fully immersing ourselves in their habits and behaviors, we can truly connect with our fans in ways that resonate deeply. This campaign is dedicated to the die-hard fans of our ketchup—those who will do whatever it takes to savor it to the last drop. It also showcases our teams’ ability and willingness to act swiftly to capture a moment, whether it’s a culturally significant event or simply something that brings a smile to people’s faces.”
Credits
- Thiago Rapp
- Georgina Fotopoulou
- Hannah Winterbourne
- Rosie Brierley
- Global CCO
- Bruno Bertelli
- CCO
- Eduardo Marques
- Copywriter
- Maarten de Maayer, Esther Van Vliet
- Art Director
- Jonas Marysse, Daniel Vanden-Broucke, Steffi Boom
- GLOBAL CEO
- Bruno Bertelli
- GLOBAL CCO
- Cristiana Boccassini and Mihnea Gheorghiu
- CCO & Partner
- Felipe Cury
- CSO & Partner
- Aldo Pini
- Executive Creative Director
- Greg Kickow and Alex Adati
- Copywriter
- Victor Sotero
- Art Director
- Leandro Valente
- Creative Production Manager
- Bruna Marchi
- Creative Producer Senior
- Beatriz Taka
- Photo production
- WBorn
- Photographer
- Maurício Nahas
- Executive producer and director
- Patricia Veneziano, Rafaella Molon e Marc Edenburg
- Styling
- Jenniffer Nocetti
- Make & Hair
- Camila Gomes
- Director
- Rog Souza e Diogo Comum (Co-direção)
- Executive producer
- Gabriel Dagostini
- Client Service
- Felipe Rangel
- Prodcution coordinator
- Victor Ferrari e Juliana Lima
- 1º assistant director
- Tati Klein
- DOP
- Lucas Ferreira
- Production director
- Tati Klein
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