For Orange and Publicis Groupe, Not Everything in Life Needs to Go Super Fast
It’s a truth we all recognize: sometimes, life moves too quickly. Children grow up in the blink of an eye, vacations fly by, and long weekends always feel too short. Orange Belgium and Publicis Groupe identified that there’s really only one thing in life that should go super fast: our internet.
See the press releaseThe case study
With its acquisition of VOO, Orange Belgium has taken another significant step in technology and innovation. Thanks to its gigabit network, users can now rely on ultra-fast, top-quality internet across Belgium. But that doesn’t mean we shouldn’t take the time to savor what truly matters.
In Orange’s latest campaign, Publicis Groupe emphasizes that important moments—like a wedding or a romantic dinner—don’t have to pass by in a blur. The provider encourages its users to adopt responsible technology use and, most importantly, to cherish the present moment.
This new campaign is rolling out in cinemas, as a 35’’ TV spot, a 15’’ online film, on radio, in social media stories, and through OOH and DOOH ads across Belgium—just like Orange’s gigabit network.
Credits
- Isabelle Vanden Eede
- Miguel Aguza
- Delphine Lenel
- Isabelle Hankard
- Oriane Saloum
- Simon Van Cauteren
- Client Lead
- Kaat Danneels
- Account Director
- Caroline Ropsy
- Account Manager
- Adeline André
- Account Executive
- Mégane Becker
- Chief Strategy Officer
- Berten Peremans
- Strategy Director
- Aurélie Russanowski
- Sr Brand & Campaign Strategist
- Nicolas Vergauwen
- Brand & Campaign Strategist
- Jorinda Hasa
- Content Strategist
- Christina Goosdeel
- Chief Creative Officer
- Eduardo Marques
- Creative Director
- Naïm Baddich
- Creatives/concept providers
- Maarten De-Maayer & Daniel Vanden-Broucke
- Head of Art
- Guilherme Nunes
- Content Lead
- Joyce Poelmans
- Content Creator
- Jeroen Van Laethem & Louise Vankueken
- Copywriter FR
- Philippe Dorval
- Design & DTP Lead
- Romaine Dhainaut
- Creative Designer
- Mauro Cordella, Natacha De Nauw, Christopher Goossens, Justine Depape, Benoit Germeau
- 3D & Motion Designer
- Christopher Goossens
- Sr Infographist/DTPer
- Thierry Staes
- Moving Images Producer
- Daan Feytongs & Marc Van Buggenhout
- Sound Lead
- Daria Karakoz
- Sound Producer
- Tom Garcia
- Sound Engineer
- Mathias Lewis
- Digital Production Lead
- Teo Rasmerita
- Head of PR & Influence
- Astrid Mattelaer
- Production or radio house
- Producteur Provocateur
- Director
- Andrea Jade Colomb
- DOP
- Pierre de Villiers
- Executive Producer
- Eric Daem
- Line Producer
- Thomas Landeloos
- Service Production
- Superkind
- Post production
- Thijs Hasselman
- Virginie Van Rossum
- Valentina Ni
- Ariane Verhoeven
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