LU and Publicis Groupe bring families together around a biscuit tin
In a new campaign based on the slogan, "Everyone has their favorite LU biscuit, LU has them all," LU and Publicis Groupe bring back those special and recognizable family moments.
See the press releaseThe case study
To do so, they’ve packaged a series of 15-second videos in which each family member selects their favorite biscuit from a biscuit tin. This leads to amusing parallels between the family member and their preferred biscuit. The campaign also includes a competition, with the chance to win a personalized “It’s famiLU time” biscuit box with their family’s name and a year’s supply of free biscuits. The campaign features online videos, banners, and POS materials. It also benefits from the support of two well-known families. The Planckaerts in Flanders and the Frogers in the Netherlands add their own personal touch to the campaign on their social networks.
Credits
- Pierre-Louis Bertrand
- Nick Van Gool
- Amber de Vries
- Sofie Couck
- Rhandy Biemans
- Danae Hunneman
- Anne Lynke Kikstra
- Client Lead
- Ellen Sonck
- Account Director
- Allen Marchant
- Account Manager
- Gabrielle Marsan
- Chief Strategy Officer
- Berten Peremans
- Brand & Campaign Strategist
- Nicolas Vergauwen
- Marketing Intelligence Strategist
- Dieter Vits
- Creative Director
- Werner Van Reck
- Head of Art
- Guilherme Nunes
- Creatives/concept providers
- Jeroen Van Laethem, Louise Vankueken, Rafael Lopes, Nicolas Biscaras
- Head of Content
- Joyce Poelmans
- Project Manager
- Marylou Lalu
- Connecting Officer
- Julie Maris
- Copywriter NL
- Wim Corremans
- Copywriter FR
- Louise Vankueken, Philippe Dorval
- Design & DTP Lead
- Romaine Dhainaut
- Creative Designer
- Natacha De Nauw
- DTPer
- Thierry Staes & François Baudon
- Print Producer
- Marleen Hemeleers
- Moving Images Producer
- Daan Feytongs
- Post-production Lead
- Gaelle Hasaert
- Video Editor
- Elke D’Haese
- Head of PR & InfluenceExternal production
- Astrid Mattelaer
- Sound Production Agency
- Sonhous
- Production house
- Who Killed Joe
- Director
- Sat Gevorkian
- Producer
- David Vermander
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