Carrefour Belgium, in partnership with Publicis Groupe and Mutant, proudly announces the highly anticipated return of Scanmania, the hit promotional activation that swept Belgium last year. Starting on September 25th, customers can look forward to a month of unbeatable deals and a chance to win extraordinary prizes.

This year, Scanmania is bigger and better! Get ready for a promotion mania, with unbelievable discounts and incredible prizes up for grabs: 25 million bonus points, 50 dream vacations, and 5 gold bars weighing 250g each. With gold prices on the rise, these prizes are bound to stir up excitement across the country and ignite a true “mania.”

To mark the occasion, Carrefour and Publicis decided to give this new campaign an even more light-hearted and entertaining twist by featuring the iconic song “Maniac” by Michael Sembello—a timeless hit that will bring joy and fun to everyday shopping. The lively and catchy ad perfectly captures the festive vibe of Scanmania and is set to become the soundtrack of the season.

But Scanmania doesn’t stop there. The campaign spans TV, radio, social media, stores, and even the streets and train stations of Antwerp, Brussels, and Liège. An eye-catching 3D billboard and interactive Digital Out-of-Home displays, showing live gold prices, will keep everyone aware of the opportunity to win one of the five coveted gold bars.

Carrefour invites all Belgians to dive into the Scanmania excitement and turn their shopping trips into a fun-filled adventure with surprises and unbelievable prizes. Scanmania is the ultimate opportunity to enjoy shopping like never before!