A calm back-to-school at affordable prices thanks to Carrefour and Publicis Groupe
Carrefour understands the stress of back-to-school season and is here to make it easier and more affordable for families. Their 360-degree campaign, created by Publicis Groupe, features a TV ad, online videos, social media, and more, all centered on helping families prepare smoothly.
See the press releaseThe case study
For many families, the back-to-school season can be quite stressful. Returning to work, buying school supplies, preparing meals, dealing with traffic, and a multitude of other tasks can quickly become overwhelming. Carrefour understands this challenge and wants to reassure Belgian families that they are committed to making this period as smooth and stress-free as possible.
At Carrefour, you’ll find everything you need for a calm and affordable back-to-school season. This theme is at the heart of the 360-degree campaign developed by Publicis Groupe, which includes a TV commercial, online videos, OOH and DOOH ads, social media, radio, display banners, and a spectacular event activation in the center of Brussels.
The TV commercial, airing from late August, depicts light-hearted scenes of families cheerfully preparing for the school year. Whether you’re looking for healthy snacks, budget-friendly treats, or simply pressed for time, Carrefour has you covered. With fruits and vegetables under €1, Carrefour products at great prices, price reductions, and free delivery on online orders, Carrefour addresses the genuine concerns of parents and students, helping them express a haaaaa of relief.
Complementing the TV ad are online videos and a dynamic social media campaign featuring short clips that showcase the various ways Carrefour is making back-to-school season stress-free and affordable.
The campaign extends to OOH, DOOH, and radio ads that reinforce the message with a focus on promotions.
Finally, an event activation will provide a last-minute solution for those who need it most. Carrefour will transform a bus shelter at the Louise roundabout in Brussels into a pop-up store, offering passersby free essential school supplies like pens, erasers, and snacks—everything needed to avoid last-minute panic and stress.
This multi-channel back-to-school campaign ensures Carrefour enjoys significant visibility and impact during this key time of year, proving to all parents and students that a calm and affordable back-to-school is truly possible…
Credits
- Natacha Pierard
- Daphne Monteyne
- Céline Wildschutz
- Julietta Karapetjan
- Dave Froidcoeur
- Client Lead
- Stefanie Durieux
- Account Director
- Angela De Greve
- Account Manager
- Marie Simon
- Account Executive
- Alexandra Mertens
- Social Project Manager
- Chiara Pia Maltese
- Brand & Campaign Strategist
- Lise Tran
- Content Strategist
- Christina Goosdeel
- Creative Director
- Jonas Marysse
- Creatives/concept providers
- Najate El Achari & Rafael Lopes
- Connection Planner
- Julie Maris
- Copywriter NL
- Wim Corremans
- Copywriter FR
- Philippe Dorval
- Content Designer
- Christopher Goossens
- Design & DTP Lead
- Romaine Dhainaut & Marleen Hemeleers
- Creative Designer
- Mauro Cordella & Natacha De Nauw
- Sr Infographist/DTPer
- François Baudon
- Print Producer
- Marleen Hemeleers
- Production Lead
- Daan Feytongs
- Head of PR & Influence
- Astrid Mattelaer
- Radio house & sound producer
- Bleu Nuit
- Production house
- Lesmecs
- Content Photographer
- Thomas Ost
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