Internship - Data Strategy

As a trainee, you will work within the Strategic Intelligence team providing them with support on both dedicated internal projects and client activity. You will be able to develop your skills by applying your theoretical knowledge on real life cases in data and measurement.

WHO ARE WE?

At Publicis Groupe Belgium we are people obsessed. That’s our raison d’ĂȘtre: to make brands relevant and interesting to people, in order to touch them and influence their behaviour, to grow the business of the brands we work for. You could say we move people to move business.

The nature of the solutions we offer is also driven by the fact that we are people obsessed.More than 200 diverse bright experts are organised in 4 interconnected métiers (strategy & data, creative experiences, media activation ,and production),and are the drivers of our collective creativity.

When it comes to the talents working for us, we’re off course also peopled obsessed. Ow, yeah, that’s “Groupe” with an “e”.
With our group’s roots in la douce France you can expect loads of LibertĂ©, ÉgalitĂ© and FraternitĂ©.

WHO ARE YOU?

This is what matters most to us. We can teach you our methods, processes and frameworks, but you can teach us to make them work. As an Intern Data Strategy, it is your personality and how you connect with others that make the real difference.

  • Degree in economics, mathematics, statistics, or a related field
  • Programming experience in Python or any other language
  • Big Data analysis and Machine Learning algorithms knowledge
  • Decent knowledge of statistics and its applications
  • Experience with Microsoft Excel, SPSS, databases, and data visualization tools such as Tableau, Power BI, Google Data Studio, etc.
  • Problem solver, critical thinker, detail-oriented, and love to improve processes
  • A passion for marketing communications and advertising
  • EN (FR or NL is a plus)

YOUR KEY RESPONSIBILITIES

This is our bucket list, but we will not be disappointed if we cannot tick all the boxes in the end. All our experts have different backgrounds, which help them shape their day-to-day, that will not be any different in your case. These projects provide value to the agency and our long-term offering towards our clients in the fields of data, research and measurement. You will contribute to the further development of tools, methods and processes.

  • Dig into our data sources to help us optimize our business
  • Benchmarking project regarding the use of econometrics (or alternative methodologies) in measuring marketing effectiveness
  • Automatize internal processes
  • Work on predictive modeling
  • Conduct end-to-end analysis that includes data gathering, processing, analysis, and effectively communicate findings and provide key insights/recommendations in the fields of data, research, and measurement.
  • Provide insights to improve customer journeys, identify opportunities and define roadmaps
  • Monitor campaign results across multiple channels (including offline, digital, social and CRM) and suggest optimizations accordingly
  • Develop insight into marketing effectiveness by analyzing how campaign results contribute to a brand’s marketing objectives
  • Make use of machine learning to understand what is most effective for prospects and customers, and anticipate their behavior
  • Help with the deployment of our Measurement Framework on a variety of clients
  • Educate and train our clients and Client Leads on the value of activating research, measurement solutions, and analytical services for their business
  • Work closely with team members from various departments (Client Leads, Creative, Strategy) within the agency in activating projects that deliver on the value of the data and measurement strategy offering
  • Participate in new client pitches or other new business projects where we try to upsell data-driven projects to Client Leads and existing clients by providing relevant insight on analytics solutions.

WHEN JOINING US, THIS IS WHAT YOU CAN EXPECT

  • A key position in a resourceful and people-obsessed organization.
  • Ambitious clients in the middle of their business transformation.
  • A competitive salary and benefits program.
  • An inclusive organization that recruits, employs, trains, compensates, and promotes regardless of color, religion, national origin, sex, gender identity or expression, sexual orientation, disability, or age.
  • Experience a truly ‘great place to work’ at the breathtaking, carbon-neutral Gare Maritime in Tour & Taxis. From showers for post-workout refreshment to a food hall for when hunger strikes, our facilities have got you covered. And with the Tour & Taxis Park just steps away, you can enjoy a lunch run or yoga session in the great green urban outdoors.

JOIN THE #LIONHEARTED!

Got what it takes to reinforce our troop? Give us a roar!